EXPERIENCE AND IMPACT

SOUND PUBLISHING, INC., EVERETT, WA

Vice President & Publisher

Jan 2008 to August 2024 

• Deliver high-quality corporate leadership to support the seamless operation, sales growth, and development of a respected media company, including coordinating print and digital marketing efforts. Grew audience development by 40% in 24 months and associated revenue growth by 50%.
• Own full accountability for P&L management to support the attainment of profitability goals.
• Foster a collaborative and cohesive work environment while providing direct oversight to 55 cross-functional at-will and collective bargaining staff, exhibiting a strong ability to build top-performing teams.
• Provide high-level direction to digital department staff, including programmers, yield managers, and operational teams, to strengthen market presence, its impact and continue to grow the entire department in employee count, revenue, and paid audience.
• Managed and grew depository nonprofit 501c3 journalism funds by 50% in less than 24 months. 
• Maintain the quality and consistency of the publication by overseeing writing and editing operations in accordance with Associated Press guidelines, including personally authoring and publishing articles in various styles of writing; demonstrate both technical and creative writing skills.
• Learn and utilize new skills in a timely and effective manner based on current and future business needs.
• Evaluate staff performance to identify strengths and opportunities for additional coaching.
• Produce data-driven insights to guide decision-making and strategic planning processes including fiscal year forecasting and budgeting.
• Navigate complex challenges, obstacles, and issues with an innovative and solution-focused mindset.
• Monitor current and emerging trends to identify and capitalize on revenue-generating opportunities.
• Cultivate strategic internal and external partnerships to expand brand influence, reach, and engagement.
• Drive continuous improvement by identifying process inefficiencies and implementing streamlined solutions to strengthen alignment with overarching business objectives.

Key Achievements

• Spearheaded the development and growth of the digital department from the ground up to modernize business efforts, successfully increasing sales from zero to $5M within 24 months.
• Launched the company’s first digital training program, including developing the curriculum pedagogy, to strengthen staff knowledge and build a culture centered around digital excellence and innovation.

 SWIFT COMMUNICATIONS, GREELEY, CO

Assistant Circulation Director

January 2007 to January 2008

• Employed project management skills to guide the planning and successful execution of a complete rebranding initiative, successfully crafting and distributing revamped marketing messaging across all corporate and community-facing circulation products as well as physical assets.